2003-01-04 18:11
Using Multiple Ebook Formats To Build Your Brand
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Autor: Monique Harris
* Amazon.com's e-bookstore distributes titles that can be read with the Microsoft Reader. * BarnesAndNoble.com carries titles for the Microsoft Reader, RCA REB 1100, and the Glassbook Reader. *
eBookCity utilizes their proprietary Versaware system. * Booklocker's titles are mainly in Acrobat, with a few HTML titles. How can you use this to your advantage? By adapting your ebook to each of
these formats you stand a better chance of influencing potential readers to purchase your title. Remember, while a reader may not visit your site on a regular basis, they will typically visit your
colleagues, competitors, or industry sites. Get your title featured in all potential sales venues - no matter what format the ebook is sold in - and you'll reach them more frequently. Cost to
transform each book is minimal, because you only have to convert a title to a specific format one time. There are no physical distribution costs. And what you reap in overall exposure, as well as
additional sales can be tremendous.
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