Autor: Phil Donaldson


5 Ways In Which You Can Show Your Prospects You Are A Real, Trustworthy Person And You Know Your Stuff. The merchants guide to building a sales boosting personal profile.
If you want people to buy products from your web site, they must believe they can trust you. Having an "About" page that tells people all about you can go a long way towards that.


1. Create a personal profile


New customers don't know you from a bar of soap and they want to ensure they're not giving their hard earned cash to a fraudster. So having a "Personal Profile" or "About" page that reassures
them is good for sales.


When someone buys something from my web site I like to look through the web site logs. They show me each page my customer has visited on the way to their purchase. Customers often visit my
"About" page before they buy, so I know they want this information.


2. Show your prospects how you can help


Remember that al..

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